Strategies for the Green Economy: Bestselling Author Joel Makower Speaks at the Harvard Club of San Francisco

** OPEN TO THE PUBLIC **

Thursday June 4, 2009
6:30-7:00 pm – Dinner
7:00-8:30 pm – Talk and Q&A 

REGISTER HERE:
http://harvardclubsf.org/events/index.asp#643
Members: $15
Non-Members: $25
Price includes dinner.

The University Club
800 Powell St. 
San Francisco, CA 94108  Map

Co-Sponsored by Alston & Bird LLP 
EVENT DESCRIPTION – FULL VERSION 
Join us for an evening with bestselling author Joel Makower, executive editor of GreenBiz.com and co-founder of Clean Edge, to kick off the Harvard Club's new Clean Tech Thought Leader Series. For more than 20 years, Oakland-based Joel Makower has been one of the most respected voices and sought-after speakers on the greening of mainstream business. The Associated Press has called Joel "the guru of green business practices." His latest book,Strategies for the Green Economy (2009), has been praised "a hopeful vision of companies transforming challenges into opportunities, re-imagining not just their products and processes, but themselves," by renowned architect and designer William McDonough. GE executive Lorraine Bolsinger said it joins "big-picture perspective with ground-level practicalities in ways that will challenge and inspire even the most skeptical executive."

Strategies for the Green Economy tackles the central issues of greening a business:

  •  
    • How are companies looking beyond simply "greening up" their operations to view sustainability as a platform for innovation?
    • What are the barriers companies face as they try to move "green" up the chain of command?
    • How can your company be heard amid the "green noise" in the marketplace?
    • When it comes to being seen as green, how good is "good enough"?

Joel will talk on these questions and provide an exclusive preview to new material on what the green economy can learn from Silicon Valley. Send questions for Joel to the Series Chair Augie Rakow at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Priority will be given to questions keyed to Joel's latest book, Strategies for the Green Economy (2009).

About HCSF Clean Tech Thought Leader Series:

The HCSF Clean Tech Thought Leader Series introduces the HCSF community and guests to thought leaders working on the many front lines of clean technology, including technological fields (wind, solar, hydropower, biofuels, green construction, transportation) and non-technical fields (entrepreneurialism, investment, public policy, marketing and even job-hunting). To nominate a future speaker, send an email and brief description to Augie Rakow.

Sponsor Alston & Bird LLP is a leading national law firm with specialized expertise in regulatory, finance, land use and intellectual property aspects of clean tech law.

Series Chair Augie Rakow is an intellectual property attorney with Alston & Bird.

Joel Makower:
http://www.makower.com/

Harvard Club of San Francisco:
http://harvardclubsf.org/

Alston & Bird:
http://www.alston.com/home.aspx

Series Chair Augie Rakow:
http://www.alston.com/augie_rakow/

EVENT DESCRIPTION – 500-CHARACTER VERSION 
Join the Harvard Club of San Francisco members and guests us for an evening with bestselling author Joel Makower to kick off the Harvard Club's new Clean Tech Thought Leader Series. For over 20 years, Oakland-based Joel Makower has been one of the most respected voices and sought-after speakers on the greening of mainstream business. The Associated Press calls Joel "the guru of green business practices."  Joel will discuss his latest book,Strategies for the Green Economy, and new material.